Sweepstakes Programs

Increase consumer acquisition and awareness with a sweepstakes.

Sweepstakes remain one of the most popular ways to collect valuable first-party data and opt-ins because of their versatility. While the construct is constant – entrants register for a chance to win, with one winner or winners selected at random either throughout or at the end of the promotion – these programs can be tailored to meet a variety of marketing objectives and promotion requirements.

With a sweepstakes marketing strategy, you can incorporate an instant win game or other promotion type, such as a contest or instant win, to increase participation and encourage repeat engagement. You can also integrate the experience across media channels with a variety of sweepstakes formats to choose from, including social hashtags, mobile appstakes, and text-to-enter promotions.