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    Our Customer Data Platform seamlessly combines industry leading insights with turnkey data activation to more effectively drive behavior across the customer journey.

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    Our turnkey solution that provides executional flexibility and cost savings, all within an expedited timeline.

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Digital Sweepstakes Management to Increase Consumer Acquisition and Awareness

Sweepstakes remain one of the most popular ways to collect valuable first-party data and opt-ins because of their versatility. While the construct is constant – entrants register for a chance to win, with one winner or winners selected at random either throughout or at the end of the promotion – these programs can be tailored to meet a variety of marketing objectives and promotion requirements.

With a sweepstakes marketing strategy, you can incorporate an instant win game or other promotion type, such as a contest or instant win, to increase participation and encourage repeat engagement. You can also integrate the experience across media channels with a variety of sweepstakes formats to choose from, including social hashtags, mobile appstakes, and text-to-enter promotions.

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Which marketing objectives do sweepstakes achieve?


  • Brand Awareness
  • Data Acquisition
  • Customer Acquisition
  • Email Subscribers
  • Social Media Followers
  • Loyal Customers
  • SMS / Text Message Contacts
  • Mobile App Downloads
  • App/Cross-Channel Trial, Adoption & Usage
  • Sales & Traffic Generation (when tied to purchase)
  • Media Spend Optimization (Increased response rates and actionable CTA)

Types of Sweepstakes

Promotional Enhancements

Incorporate a sales driver into any promotion

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Better understand your promotion participants

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Drive program participation more efficiently with your existing media

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