Digital Sweepstakes Management to Increase Consumer Acquisition and Awareness
Sweepstakes remain one of the most popular ways to collect valuable first-party data and opt-ins because of their versatility. While the construct is constant – entrants register for a chance to win, with one winner or winners selected at random either throughout or at the end of the promotion – these programs can be tailored to meet a variety of marketing objectives and promotion requirements.
With a sweepstakes marketing strategy, you can incorporate an instant win game or other promotion type, such as a contest or instant win, to increase participation and encourage repeat engagement. You can also integrate the experience across media channels with a variety of sweepstakes formats to choose from, including social hashtags, mobile appstakes, and text-to-enter promotions.
Which marketing objectives do sweepstakes achieve?
- Brand Awareness
- Data Acquisition
- Customer Acquisition
- Email Subscribers
- Social Media Followers
- Loyal Customers
- SMS / Text Message Contacts
- Mobile App Downloads
- App/Cross-Channel Trial, Adoption & Usage
- Sales & Traffic Generation (when tied to purchase)
- Media Spend Optimization (Increased response rates and actionable CTA)