User-Generated Content (UGC) Contests
Generate customer advocacy, and free branded content, with social hashtag campaigns and UGC contests.
A user-generated contest can be a powerful marketing tool to activate a customer base. By motivating brand enthusiasts to create and share their own authentic content, you can extend the reach of marketing campaigns, engage social followers more organically, and positively influence consumer purchase decisions.
In exchange for sharing their original content across Twitter, Instagram, Facebook, and/or by uploading their submission on a promotional contest site, entrants earn chances to win prizes or earn rewards. Participants will further amplify your UGC contest when incentivized to invite friends and family to view their entries in a branded gallery. Winning submissions can be determined by registered user votes, predetermined judges, or a combination of both, as well as through social aggregation.
Which marketing objectives do user-generated content promotions achieve?
- Brand Engagement
- Content Creation & Sharing
- Social Buzz & Virality
- Customer Advocacy
- Brand Ambassador Identification
- Reviews & Testimonials