Gift With Purchase Programs
Create a tie-breaker for your brand by offering a free gift with purchase.
Gift with purchase (GWP) programs can be guaranteed rewards, cash, offers, or in some cases,
charitable donations. You can include a progress dashboard so participants can track their purchases
toward their free gift, and many brands also incorporate a sweepstakes overlay to help drive traffic and
give consumers a reason to come back between purchases – particularly beneficial for products with low
purchase frequency and high consideration.
Which marketing objectives do gift with purchase programs achieve?
- Drive Sales in Price-competitive Categories
- Upsell to Larger Size and Premium Priced Products
- Increase Purchase Size
- Create Retailer Specific Programs
- Motivate Bundled Purchases
- Promote Key Selling Seasons
- Activate Partnerships