Strategy & Analytics
We design engaging consumer experiences that also deliver on your marketing objectives with customized promotions, rebates and loyalty strategy and analytics solutions.
By blending technical expertise, creative and user experience with consumer insights, we develop strategic solutions specifically designed to achieve your marketing goals. From program concept, mechanic and incentive structure recommendations, to optimizing existing consumer engagements, we help you achieve your KPI’s by providing your consumers with experiences that engage as well as motivate specific behavior.
Our Strategy and Analytics Services
- Program Design
- Program Scorecards
- Customer Segmentation
- Consumer Insights
- Loyalty Strategy
- Post Engagement Analysis
- Personalization Strategy
- Business Reviews
- KPI Development
- Performance Modeling
- Program Optimization
- Annual Planning
