Insight

Build consumer insight with each new engagement.

Our programs generate first-party data enhanced through third-party consumer insight, seamlessly turning anonymous relationships into 360˚ consumer profiles to provide rich customer insight.

  • Who are your customers?
  • Where do they live?
  • What do they buy?
  • What’s their occupation?
  • What activities do they like to do most?
  • Which ones are already your best advocates?

Turn consumer insights into action.

We make it easy to leverage your customer analytics to drive new actions and create customer value.

  • PrizeLogic Audience Activation services turn customer analytics data into actionable audiences on 100’s of digital publishers, platforms and TV partners.
  • Personalize your engagements using customer data.
  • Integrate with your MarTech, AdTech or data platforms for additional use.

72%


of consumers would share personal information in exchange for participating in a loyalty program or sweepstakes