Rebate programs offer consumers a refund after they’ve completed a purchase, and provide documentation to verify the purchase occurred within the designated timeframe. Retailers or manufacturers can offer rebates, and often require receipt or code validation as proof of purchase. Another kind of rebate is a money-back guarantee – these enable consumers to trial products during a specified period.
What Marketing Objectives Do Rebates/Offers Address?
Sales during a specified timeframe
Sales at a specific retailer
Media Spend Optimization & Amplification