Social Kickbacks turn social praise into opportunities for brands to surprise & delight their most loyal fans. Brands identify these unsuspecting fans by targeting keywords or hashtags on Twitter, Instagram, or Facebook using PrizeLogic’s proprietary social response tool. Relevant posts are scanned, and those deemed “reward worthy” are identified, and sent direct messages with steps to claim their digital or physical reward. Social kickbacks aren’t typically advertised or promoted; they’re one of many tactics brands use to reward loyalty and organic social chatter.
What Marketing Objectives Do Social Kickbacks Address?
Content Creation & Sharing
Social Buzz & Virality
Brand Ambassador Identification
Reviews & Testimonials