Trivia tests consumers’ knowledge about relevant brand or pop culture content, gamifying the educational experience by asking questions in fun and engaging ways. Questions can be one-time use, or refresh at each visit or set intervals throughout the engagement period. Trivia is often used in conjunction with a sweepstakes and/or instant win game to drive further engagement and participation. It’s not limited by the medium or channel, and can be text-based, image-based, video-based, location-based, or real-time. Choose your own adventure promotions are a different type of trivia that puts the experience in the hands of the consumer, giving them the opportunity to weigh in on the narrative and determine the outcome.
What Marketing Objectives Does Trivia Address?
New Products & Services
Brand Comprehension & Retention