COORS LIGHT XP LOYALTY APP
This mobile-first loyalty program is doing more than maximizing sales. It's also building loyalty among millenial light beer lovers with a range of engaging on-premise earning actions like bar trivia challenges. The platform even features localized rewards and prize catalogs to make incentives more relevant and
compelling to members.
The Uncarrier is setting a new standard for customer retention with a rewards program that bundles weekly perks with service contracts. Sharing and gifting components turn loyal customers into lead-generating advocates, and a wide range of brands are partnering with T-Mobile to offer added value to its customers and share in the provider's "halo effect."
GATORADE SWEAT WITH THE BEST
For this yearlong, code-based loyalty program we played off sports fan aspirations with an entire catalog of once-in-a-lifetime experiential prizes — like chances to train with
LISTERINE JOIN THE BOLD PERCENT
According to a scientific study, Listerine® users are statistically more likely to do bold things, so we created a short-term loyalty program that challenged consumers to take action for a chance to instantly win bold prizes — and even bolder adventures. The more they participated, the bigger the adventures became.
PEPSI NFL UNREAL EXPERIENCES
Pepsi and Tostitos teamed up to give consumers a chance to win unreal NFL experiences, and score amazing gear, all season long. Codes from specially marked packages earned entrants points that they could use to get their favorite team's gear, or to enter one of 17 weekly sweepstakes — one for each week
of the season.
BROOKS BIG ENDORSEMENT DEAL
To connect with everyday athletes, Brooks turned the ‘big name athletic shoe endorsement’ model on its head with a promotional campaign that invited everyday runners around the world to sign with the company. The endorsement package included an official contract – as well as a $1 signing bonus – so Brooks athletes could be recognized as legit professionals. We even included an instant win component at retail to promote the campaign and drive consumers to the Endorsement site.