KEEP ON TRACK IN THE NEW YEAR
Pure Protein has launched Keep on Track in the New Year with Adam Rosante. This perfectly timed Sweepstakes includes a variety of “actions” consumers can take to score weekly prizes or the Grand Prize. The site features 8 weekly workout videos for users to try-out (1 per week), and if they are brave enough, submit a video of that workout for additional entries.
TOTINO’S GEARS OF WAR 4
Totino’s launched a collect-to-get and sweepstakes leveraging Gears of War 4. Consumers could purchase specially marked packages of Totino’s Pizza Rolls™ or Totino’s™ Crisp Crust Party Pizza to obtain an on-pack code. Each on-pack code was redeemable for Gears of War 4 in-game downloadable content with 3 different downloads available. As a bonus for those that purchased a special marked package exclusively at Walmart they could unlock and can redeem Zombie Gnasher.
WIN UNREAL NFL EXPERIENCES
Pepsi and Tostitos provided consumers a chance to Win Unreal NFL Experiences and score amazing gear all season long. After entering codes from specially marked packages, points can be used to score entries into the current weekly sweepstakes, or save up for future ones when they are unlocked. There are 17 weekly sweepstakes, one for each week of the regular season.
MILLER LITE TWO-MINUTE TRIVIA DRILL
MillerCoors launched the season long Miller Lite Two-Minute Trivia Drill sweepstakes where fans challenge themselves and their friends while watching the slate of games every Sunday during the 17 week season. Players could earn entries for each correct answer in 9 scheduled 2 minute trivia drills each Sunday.
Jim Beam Brands launched the Bourbon Legends Sweepstakes where, in addition to entering daily, consumers could explore and learn about Jim Beam, Maker’s Mark, Knob Creak, and Basil Hayden’s brands. A bourbon selector provided users with a selection of different categories and subcategories for a suggested bourbon, and host of additional features.
THE CHEWBACCA CHALLENGE
Disney Parks launched The Chewbacca Challenge Contest, a 3 phase UGC invited Star Wars fans to submit an original video of their best Chewie impression. Contestants could also share immediate family members or even their pets doing Chewbacca impressions! A lucky winner received a Disney Vacation Package for themselves and 3 guests.
LISTERINE AND THE BOLD PERCENT
LISTERINE® JOIN THE BOLD PERCENT INSTANT WIN GAME AND SWEEPSTAKES challenged those who joined the Bold Percent to participate in a number of activities for a chance to win a wide selection of Bold Prizes. The more you participated the more entries you earn, and the Bolder your prizes became. Three levels of prizes and 15 tasks were included to engage consumers.
SCRAT’S SPACE ESCAPE
Post Brands Scrat’s Space Escape Instant Win and Sweepstakes celebrated the release of Ice Age: Collision Course. Consumers found codes on specially marked packages and could enter the daily Instant Win game, offering chances to win 4 packs of movie tickets from Fandango. The desktop and mobile site experiences also featured a custom game that challenged users to help Scrat navigate the perils of space and back home to earth.
GET WILD 4 UNO
The UNO Get Wild for Uno sweepstakes was available for fans in 8 countries. Users in the US, UK, Canada, France, Germany, Mexico, Spain and Japan could create their own “Wild” card for a chance to win the weekly sweepstakes.