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DIET PEPSI: THE DAILY SIP

Products:

  • Instant Win

Service Utilizes:

  • Strategy
  • Creative
  • Development
  • Admin
  • Legal
  • Fulfillment
  • Analytics

THE IDEA

In partnership with Nomadic, we turned DietPepsi.com into an integrated marketing hub, combining; brand content, prize promotion, and social content. Instead of acting like an advertiser Diet Pepsi became a credible content publisher strengthening its associations with fashion, Home, Beauty, Food, and Lifestyle as well as its connection to consumers.

BRINGING IT TO LIFE

The Daily Sip…Every publication needs a purpose - ours was to entertain core consumers during their Diet Pepsi break. We provided chances to win prizes instantly and short format content. Daily email reminders re-engaged consumers. Syndicated articles and social content drew new users to the site. And prominent social sharing on articles allowed users to easily save and share content, pulling in new viewers from their social graph.

SOCIAL CONTENT SCORES!

We published over 200 original articles to engage core users including: Food, Fashion, Home, Beauty, and Lifestyle. The original content outperformed curated content by 200%.

THE PRIZES

We developed a custom prizing strategy intended to create desire and social conversation around prize selections for core users.

THE RESULTS

Nearly 2 million unique users with over 100K Instant Win Game Registrations helped drive time on site by nearly 40% versus year prior.