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NORTON: DISCOVER YOUR POWER

Everyone knows Superman protects the world, but who protects your digital world against cyber villains and viruses? Partnering with Arc/Leo Burnett in this co-promotion for the 2013 film Man of Steel, Norton wanted consumers to understand that their superior, all-encompassing powers of protection can secure personal and financial data, no matter the risks.

Products:

  • Instant Win

Service Utilizes:

  • Development
  • Admin
  • Legal
  • Fulfillment

THE IDEA

We developed a 360-degree virtual Metropolis that users could explore, and test their cyber smarts in, for a chance to instantly win prizes.

BRINGING IT TO LIFE

Participants could play three different question-based instant win games a day within the environment, with each question related to another form of Norton’s super security services.

In addition to learning about Norton’s superior powers of protection, and the chance to instantly win prizes, users could get a sneak peek at exclusive Man of Steel trailers before the premiere. And users who engaged on their mobile phone or tablet could also access exclusive video content, downloads and apps.

SOCIAL INTEGRATION

To provide a more personalized experience, users who logged in through Facebook Connect were able to explore nine customized environments across the 360 degree digital Metropolis.

THE GRAND PRIZE

If users played all three instant win games the same day, they earned a sweepstakes entry for a chance to win $10,000! And after earning their initial sweepstakes entry, users could receive a free 30-day trial of Norton Hotspot privacy –
a $29 value.