PepsiCo – Meijer “Rush To Savings”
- Predictive Gaming
The Rush To Savings promotion leveraged a simple yet powerful concept: Meijer customers chose their favorite NFL team (or the team most likely to rush for over 120 yards per game, if consumers wanted to do some research), and every week they could earn special offers from PepsiCo brands loaded directly into their mPerks digital rewards accounts.
BRINGING IT TO LIFE
This exclusive Shopper Marketing program for Meijer was executed via a custom microsite and leveraged the mPerks loyalty platform for easy registration and digital reward fulfillment. Customer mPerks accounts were automatically updated each week, and notification emails informed users of the current special offers.
The microsite experience was optimized for on-the-go consumers. Good thing, as more than 25 percent of registrations came from mobile devices.
In-store merchandising included end-cap PepsiCo NFL pallet cards, and Meijer.com displayed online banners. In total, the campaign drove more than 100 million brand-building impressions.
This innovative promotion engaged more than 132,000 mPerks users and delivered 2.1 million PepsiCo offers to users’ mPerks accounts.